How To Make People Fall In Love With Your Brand
How To Make People Fall In Love With Your Brand // How To Make A Brand – Today I’m going to teach you how to make people fall in love with you by branding your business. Customer Loyalty comes from how a brand story is portrayed on video and social media. Being good on camera is one way to build a relationship whether your starting a clothing brand or a video marketing business.
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If we haven’t officially met, Hey I’m Blogging Brandi An EX-Corporate Kool-Aid Drinker, born to be Creator, Female Digital Nomad & Entrepreneur who LOVES RV Living! (oh and Sharing My Advice On YouTube!) Plus, I’m the creator of RVersity, my university for RVers & the name of my other YouTube channel! I’ve also been a licensed cosmetologist for over 17+ years and Graduated From College as a Finance Major… But I decided to quit my job, sell everything to start my own business (and if you’ve seen my story then ya know why I live in an RV aka how I ended up becoming a digital nomad or should I say a “nomadic entrepreneur”)! Now I help others who want to follow in my footsteps…
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This video was originally published on my old Bloggin Brandi YouTube channel and is part of my deleted scenes series.
00:00
so you want everyone to subscribe oh my God I am so in love and how did you think you were gonna make them fall in love with you with your brand that is do you want people to fall in love with your brand of course you do so you have to start treating your business like a brand and as I say you need to start branding your business like a boss and what do I mean by that well we all know that we want people to fall in love with us fall in love with our brand our business our personality our products
00:36
our services whatever it is that you sell you want people to love it you want them to come back you want them to tell other people about it and you just want them to really be excited about what it is that you’ve offered them or given them and share it with the world because we all know that when people share sharing is caring that means that other people hear them and say wow they like that product well maybe I should try it because I believe in what they have to say what I wanted to talk to you
01:14
about here on this lovely holiday got my red cup there try to put on my little heart pendant and get a little festive for this holiday since everybody wants to kick it up and Notch so I figured we would talk about love in love meaning your brand how do you make people fall in love with you more specifically your brand and what’s up with this hair up in my face I don’t know anyways being authentic and real that’s one thing that helps people fall in love with you what makes a business
01:49
different from a brand a business sells products and services a brand tells a story you can relate to the customer and the people that are visiting your brand whether they’re buying from you now or they’re going to buy from you some point in the future or maybe they never buy from you at all but they know somebody who would want your services or maybe they don’t have the money and somebody else does so that’s why I say sharing is caring but more importantly you want to build a longlasting
02:24
relationship with your customers potential customers you never know who someone else knows so please don’t discredit that whenever it comes to your marketing your branding your communication with your people brand is going to tell a story and really pull those customers in to the relationship with you so that you have a long-term repeat business that’s why I talk about email marketing and social media all of these things just like you watching me here on this video all have to do with you
03:05
relating to me you look at me and you say wow I can really relate to her or at least that’s what I hope you say about me when you watch my videos I want people to say wow I really can relate to that chick I know she knows what she’s talking about I am just right there with her this is either timely information or I could really use that piece of advice the more that they hang out with me and watch my videos or download my content they start to form a relationship with me and at some point people will reach
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out to me and it normally comes from my videos Believe It or Not people find me in search then they start to watch my videos or download a checklist and long term they start to say wow you really helped me with this can we get on a call and you talk about this more with me what can you help me with what can we do from here and I always look at people’s businesses and the first thing that I notice is their branding this is your colors logos fonts as well as your profile avatars and pictures that you
04:13
use across all of your online profiles like social media anywhere that you’re using a photo you want to be using the same photo because you want people to know that that is your brand it’s the same thing with YouTube and YouTube thumbnails I think that this is one of the biggest mistakes that people make is on their YouTube channel I will go and click the home button and the first thing I see is either no header so there’s no kind of channel art to let you know who they are what they do their
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about section is not filled out there’s so many things that I feel like people don’t do but the one thing that they don’t do is set up their thumbnails and their profile in general some platforms do require a little bit more but it’s more of once you get set up and you start to use the same design across all your platform forms people will start to relate to you and it’s kind of like a repetition think about when you watch that commercial and you keep seeing the same commercial over and over and over
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some of them you think are funny and you’re like oh my gosh here’s that commercial I love it and then there’s other commercials that you watch and you’re like oh gosh I wish this would be over I don’t want to watch this anymore so it’s the same thing when people relate to your brand they can either look at you and say oh my gosh there’s that annoying chick or they can relate to you and say wow I really love that person I love what they stand for I love what they’re about and even if that
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isn’t something that I would normally purchase or maybe I was headed another Direction I really want to support this person people have a number of reasons for why they fall in love with your brand that brings me to the next point which is customer service and engagement the biggest thing that makes me mad I have an RV and whenever I go to get my RV serviced I always get the same response customer service and engagement is so big and so important and most people don’t even do it and I don’t know why when it comes to
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customer service if you work for that business or you’re representing that business if you are getting paid by that business you’re promoting them whatever you’re tying your name to them and and getting something from that or doing that for some reason people are looking to you as if you are part of that business so if you’re the customer service if you’re the person that answers the phone if you’re the person that answers the social media or the emails you have a community online
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people check their emails people check their social media and both of those things can spread like wildfire and that can be good or that can be bad if you want people to fall in love with your brand and you you have to be real and authentic in your communication I’m kind of partial to putting some things on autopilot have been examining that lately and I’m not sure 100% that I love automation domination that I’ve come up with I can automate anything but the problem that I’ve kind
07:18
of ran into is it almost makes me feel like I’m not present on the platforms like I would like to be I look at other brands I see how they interact and when I notice that they don’t react back to to me they don’t like a post that I put out or when I’ve given them reviews about their products they don’t say anything they don’t retweet me they don’t share the post they don’t like the post they don’t comment about the post or if anything they may just like it to
07:45
me if someone goes out of their way to give you a review or talk about your product you should be shouting it from the rooftops because getting customer feedback having people interact with your brand is the biggest compliment that you can get out there people are talking about you and think about it you go to some type of reviews and you see all those bad reviews the first thing you do is say okay well I don’t want to buy that product because everybody else said well I tried it and it sucked or
08:14
what if your friend said hey I tried that and didn’t suck the first thing you say is okay well I don’t want to buy it and then when you talk to someone else you’re like oh I tried that I don’t want to buy it and it just keeps on going you do not want to have people saying negative things about your brand and what I’ve learned is if people take the time to complain and you can make it right even if your food sucks if your product sucks if it doesn’t work if you take the time
08:45
and treat people like a human and really let them know more than anything people want you to listen so if you’ll listen to them and hear what they have to say a lot of times if it’s online like if I sell on Amazon or something like that I automatically will usually refund people because I just don’t think it’s worth sacrificing my reviews and my relationship on Amazon because I know how powerful it is those type of things I will just kind of take the people’s word for it if they say they didn’t get
09:15
something or it didn’t work right I will try to offer them maybe another sample or another version of the product to make sure that it wasn’t that one maybe something was wrong with it maybe it got heated up during shipping and something went wrong I don’t know there’s a number of reasons that something could go wrong if you are going to tell people that you’re a part of a business you need to own that no joke when it comes to branding your business and having people fall in love with it you want people to
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think that each and every person that works with you is a part of your business so you have to train them like that and treat them like that the best way to get people to fall in love with your brand is to be consistent so not only does that come in with the design social media your website your headers avatars all of the little brand Aesthetics there is that visual looking feel that also comes with the if you have a theme song or if you have some type of color pattern or if you always post on Tuesdays that has to do with
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your date your time all of this can play a role people if they say oh this chick always publishes on Tuesday then they will show up on Tuesdays and if you’re not there they start to think that’s weird well she didn’t show up you will lose customers same reason why if you have an email Marketing System you want to stay top of mind so immediately when they join your email list you send them a welcome email or buy your product you send them a welcome email it’s consistency they automatically know
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they’re going to hear from you if maybe every two weeks three weeks once a month whatever it is whatever schedule you choose to stick to if it’s one video a week three videos a week one email a week you have to be consistent think about your favorite TV show if you woke up tomorrow and you turned on the news and it wasn’t there wouldn’t you be like okay that’s really weird or The Weather Channel if you went to the Weather Channel and you’re looking for the weather and it just disappeared or they
11:21
were playing something strange like cartoons you’d think well maybe they switch channels that’s kind of weird that’s how people are going to think of you as well that’s it that’s pretty much it I must say I did pretty well so what about all of this branding talk Brandy whether you sell a product or a service you want people to be in love with you talking about you screaming your name from the rooftops and the best way to do that is with a branding kit you can buy these you can build your own it’s really
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not that hard it just takes a little work to to put together but I’ve done it all for you in a branding kit you can pick that up in the description below somewhere down here and start turning your business into a brand I’ve got a bunch of easy steps in there that you can follow as always I’m Brandy of blogging brandy.com where you can find tons of free resources to help you brand your business don’t forget to subscribe for Good Vibes and I will see you in the next video
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