❤️ Why I Love This Book: If you’ve never heard of a company called “Mschf” you should look them up.
True Story:
One time, my boyfriend told me they were going to “cut a baby up and sell it.” The price and piece all fluctuate in price and size. Plus, it was going to be LIVE in person and streamed online! Of course, my first reaction was that it was a gimmick and a stupid idea. Not to mention borderline illegal, gross, OMG, then that moment where I kinda of laughed and started to think THEY GOT me — now even I’m intrigued especially since you could see how many people were buying and the price was fluctuating. So NO, I did not buy into this one, but…
I can’t tell you how many times I’ve LOL when my man opens up items made by Mschf. Like their shoes! I think we both have a few! i.e. the Flipped Flops, the wearable Foot Casts Booties — I almost DIED laughing over these when my Mom actually showed up with a real one on! Good thing we were at the doctor’s office!
Oh, and the QR Code $1 Million Dollar Puzzle we gave as Christmas Gifts — I don’t think anyone was able to complete it! 🙈
A comprehensive, irreverent guide to the inner workings of provocative art collective MSCHF
Made by MSCHF is a survey of the work of Brooklyn-based art collective MSCHF, known for their eclectic projects that critique the very areas of popular culture they inhabit. Ranging from a line of designer handbags only visible under a microscope to an anime dating game that helps players generate a functional tax return, MSCHF’s works are incisive, often viral, and always instilled with their unique brand of subversive humor.
Featuring never-before-seen imagery, this book presents case studies that explore twelve of MSCHF’s projects in depth, providing readers with a blueprint of how their works are developed from ideation to release. Written by two of the collective’s cofounders, the book features an additional six thematic essays and an archive of every MSCHF artwork to date, together revealing the experimental group’s range and evolution.
Projects include: Big Red Boot, a pair of cartoonishly large rubber boots; Jesus Shoes, their designer-branded sneakers filled with holy water; ATM Leaderboard, an ATM installed at Art Basel Miami Beach that ranked users by bank balance; and Severed Spots, in which they cut out spots from Damien Hirst prints and sold them as individual art works.
written by Lukas Bentel (Author), Kevin Wiesner (Author), Karen Wong (Author), Amy Adler (Contributor), Lauren Boyle (Contributor), Maurizio Cattelan (Contributor), Blake Gopnik (Contributor), Natasha Jen (Contributor), Sean Monahan (Contributor), Lydia Pang (Contributor)
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