How I Rebranded Myself Online: Lessons Learned & Mistakes | My Personal Branding Journey

How I Rebranded Myself Online: Lessons Learned & Mistakes Made On My Personal Branding Journey

Uncategorized

Rebranding yourself online isn’t easy, but it’s one of the most rewarding things you can do to refresh your personal brand. In this post, I’m sharing my personal journey of rebranding from Bloggin Brandi to Blogging Brandi, and the lessons I learned along the way. This is a behind-the-scenes look at how I transformed my online identity, the mistakes I made, and the triumphs I experienced as I navigated this process (both business branding and personal branding)

Rebranding can feel overwhelming, but it’s also an opportunity for growth and transformation. Whether you’re considering rebranding yourself or starting fresh with your online brand, this article will walk you through practical advice, examples, and the steps I took to define a more authentic brand that resonates with my audience.

In this post, you’ll discover:

  • The biggest mistakes I made while rebranding and how to avoid them
  • How I developed a new brand identity that aligns with my values
  • The role personal growth plays in online branding and how it can set you up for long-term success
  • Tips for anyone looking to rebrand or improve their personal brand

Ready to dive in? Let’s explore how I rebranded myself and the insights I gained along the way.

👉 Subscribe to my newsletter for more personal branding tips: [Link]
🔗 Watch my video where I go even deeper into my rebranding story:

How I Rebranded Myself Online: Lessons Learned & Mistakes Made in Personal Branding

Table of Contents

Introduction and New Beginnings

[00:00:00] Welcome to a new year, a new beginning, and some things that I feel like I should tell you about what I’ve done over this last year to brand myself or rebrand myself online. Some mistakes I made, some things maybe you don’t know about me and probably help you succeed at your goals, if we haven’t officially met, I’m Blogging Brandi and welcome to my channel. I know a lot of people kind of go into this new year thinking, okay, I’ve got all these new resolutions and these things that I want to do.

[00:00:33] And sometimes those things don’t necessarily pan out. Whether that be a new year’s resolution to hit the gym or start a new business or get into RV life, make a transition in your job. 

Past Mistakes and Rebranding Journey

[00:00:47] I don’t know why, but I feel like I owe you this video for some reason. That I have a lot of people who follow me and have no idea that I have been on YouTube for several, several years now, but it was under another name and I’ve created hundreds of videos.

[00:01:08] I actually have an entire channel with thousands of subscribers. I originally started blogging, then I started a YouTube channel, and then I kind of like met this coach or coaches, should I say, and they said, oh, you know, you should really only talk about one thing in your life.

[00:01:24] At the time I said RV life, but before my RV life, I had this whole brand about how do you build a business. I wrote a book, I taught online courses. I was this person. I was Bloggin Brandi, B L O G G I N Brandi before, about a year ago, I decided to rebrand myself as Blogging, B L O G G I N G Brandi, B R A N D I, and it turned into just, a huge mistake!

Challenges of Rebranding

I’ve been spending this entire past year trying to fix that mistake that I made. It’s like I had this whole life, this whole YouTube channel, this whole, blogging brandi personality before I came up with RVersity and my RV Life, but I essentially erased myself online.

[00:02:13] All the followers, fans, subscribers from my YouTube channel, my Facebook page, my Instagram profile, LinkedIn, Pinterest, Twitter, TikTok, all of that is just sitting there. I don’t even know if all those people know that the new blogging brandi exists. And so I’ve spent a year trying to take those people and drag them to the new Blogging Brandi profile.

[00:02:43] For a while, I just kind of like double-posted my content. But it’s been almost like a nightmare and I feel like you need to know where to follow me.

[00:02:51] Some of the profiles I’ve been trying to combine and reach out to these platforms and figure out okay how do I combine these things but I had already saved. Both names on each platform. It’s a process to correct all the things that I made.

Reflecting on the Past Year

[00:03:08] I was actually just reflecting on last year if you’ve followed my journey, you probably saw me go from not just talking about here in my RV life, but also behind the scenes of blogging Brandi and myself. 

[00:03:23] Just feel like I screwed up so much in this rebranding process. I ended the year better than it started, but somebody said something to me and it just has not left my mind. They said something when we were having dinner, they were posting on their Instagram. I was like, Oh, what’s your Instagram? You know, I’ll follow you. And when they went to follow me back, they said, Oh my gosh, you only have 50 followers.

[00:03:47] My immediate response, all I said was, well, that’s just a new profile, but that has not left me. And that was probably in November. So that was what, three months ago or two months ago. But I’ve just been thinking about, I have these calls coming in. I’m recording this on my new phone that my boyfriend bought me.

[00:04:06] I’m super excited about that. This is a brand new phone in a brand new year. And I just wanted you to know that everything is not perfect up in here. So I, if my house looks janky, I’m sorry about that.

[00:04:19] We are in the TT up in the TP. So the trail, travel trailer in the trailer park, and it is also freezing. I will tell you that it’s so cold right now outside. I think it was like, 30 something degrees. I’m really sitting in front of our fireplace to keep warm while I’m recording this video to you, I don’t get a whole lot of time to myself all the time. I haven’t gotten a lot of time to myself lately, but… 

Teaching and Starting Over

[00:04:42] speaking of starting over, rebranding myself, I did that on Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, YouTube, all the social media platforms. So I went from 

[00:04:56] B L O G G I N to B L O G G I N G. If I could go back, I would have started my name out with the G on it or all the profiles that I already had, I would have just added the G to it.

[00:05:11] However, I was teaching a class. What? I would actually call my RVing for bosses. And I was teaching some students how to go through the process of branding themselves, how to put a blog together and a website, email list, how to create a shop and how to create social media and their entire brand, their logo, their colors, their taglines.

[00:05:37] All of the fancy things that make you pretty online, their headers for their social media. I was showing them how to do all of this, how to create a name for themselves online, get the domain, create a website, start an email list, brand themselves on social media. And so I got this like really bright idea that, Oh, I should show you how I do it and start over from zero.

Expanding Beyond RV Life

[00:06:02] And there’s a few reasons that I did this, but I wanted to share. More than just my RV life and more behind the scenes of myself because for several years, I’ve really only talked about my RV life over on my Rversity YouTube channel. If you haven’t ever seen that, or maybe you know me from that, maybe that’s how you found me and how you ended up here.

[00:06:26] But at some point. over this whole journey when a pandemic hit and when my RV life kind of turned stationary, I took this time to only talk about RV life. Because I was living in my RV 24 seven. My life has changed a lot. I have a stationary travel trailer life, but we also have the van so that we can travel in it with our five dogs and one cat. We’re getting ready to transition and get rid of one of these dogs because if you don’t know, I have a dog rescue that I started.

[00:06:55] And so we’re actually about to take a cruise to drop off Krypto. It’s bittersweet. I can’t wait to share a lot of these videos that I’ve made with you, I need to catch you up to speed.

Personal Life and Future Plans

[00:07:06] But I only talked about my RV life. I wanted to talk about more than that because my life has changed a lot over the years. I’ve, Done the RV thing, but I also have a life in the city and a boyfriend of nine going on 10 years this year. And we have five dogs and one cat. These animals have become part of my life because of my own personal tragedy and me losing my child. These animals are like my children. And if you haven’t seen my story or you don’t know about RVersity or birdies dog house or these things, I will put a link to that below this video and you can always find out all about that at BloggingBrandi.com 

[00:07:45] at the end of the year, I kind of talked about something called UnNicheMe. If you heard me mention that, which is everything that I could ever want to talk about. There’s no niche. A niche is usually when you say, Oh, I only talk about RV life or, Oh, I only talk about dogs. But for me, I love to talk about my business. and my travel life, not just my RV life, but the fact that I traveled to several different countries and things I haven’t even shared with you that I went to Cuba and Jamaica, the Bahamas and Puerto Rico and went to Washington DC. And so not only do I travel within the United States, but I’ve also traveled out of the United States.

[00:08:24] And there’s so many things that I want to share with you again, more than just my RV, more about myself and behind the scenes. And there’s some really, really unique experiences that I want you to know more about.

[00:08:36] And when I started out, I shared a lot about those things, but for some reason over these several past years, people have forced me into a silence and I felt like. I couldn’t talk about the things that I want to talk about. 

Conclusion and Moving Forward

[00:08:50] I just felt the need to make this video because I’ve made a lot of mistakes over this past year. Rebranding myself. I wish that I could go back, but. I can’t. All I can do is move forward, but I feel like if I don’t make this video, then a lot of the videos that I’ve made or that I’m making and that I want to share with you will not make sense.

Don’t Miss A Thing…

Follow Me on Social Media @BloggingBrandi via Facebook, Instagram, LinkedIn, Twitter X, and Pinterest. Also, don’t forget to Subscribe on YouTube! And, Most Importantly Sign Up To Receive My Email Newsletter!

🙋‍♀️ ABOUT ME:

If we haven’t officially met Hi, I’m Blogging Brandi, an EX-Corporate Kool-Aid Drinker, born to be blogger, Female Entrepreneur, and Digital Nomad who LOVES RV Living, since it keeps me close to Nature! All though you can catch me from time to time on an airplane, in a hotel, Airbnb, as I can WORK FROM ANYWHERE not just my RV. I’m also an all-natural, introverted, God Fearing, Rescue Dog Mom, but most importantly a Writer and Creator! Plus, you might not know I have a Finance Degree and am licensed in Master Cosmetology! I believe you can have many passions, create multiple streams of income, and don’t have to conform to the norm! Learn more ABOUT ME!

Got Questions? I’ve got answers… don’t be afraid to reach out and CONTACT ME 

Affiliate Disclaimer: Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in no way obligated to use these links. Thank you for your support! Curious about “Affiliate Marketing” Learn How I Make Money Online With Affiliate Marketing from others support!

#PersonalBranding #Rebranding #OnlineBranding #PersonalBrandingTips #Rebranded #PersonalGrowthJourney #BuildingYourBrand #IdentityTransformation #businessbranding #OnlineIdentity #DigitalNomadLifestyle #EntrepreneurLifestyle #RVLifestyle #rebrand #BuildingABrand #BrandingStory #StationaryRVLiving #VanLife #DogsAndCats

Related:

Kicking off The Year (with a Never Seen Before VIDEO…)






Tagged:

Add A Comment